Friday, November 12, 2010

Windows Phone 7: It’s not a market stealer, it’s a precedent maker.

The headline says it all. Windows Phone 7's goal is not to steal market from Android or iOS, it’s real goal is to take market away from feature-phone makers. Eliminating feature-phones will give WP7 a more competitive edge against iOS or Android. So rather than Microsoft aiming at Android or Apple users, Microsoft aims the rifle gun at feature-phone makers like Nokia. Who still make an ungodly amount of money from feature-phones because “they’re cheap”. Microsoft shaped Windows Phone 7’s user interface at those who are new comers to the smartphone space, those who came from feature-phones. Some rumored, unconfirmed reports claim that Samsung Focus, which is the first major WP7 device to go on the market, sold approximately 40,000 devices on launch day. Some people dawn on this and think, “Shame Microsoft, shame.” When in fact, this is an unconfirmed report, this is great considering this is one day sales, and the fact that they’re comparing it to iPhone 4 which in my opinion sold in ungodly amounts. They think that Microsoft was aiming it at Apple. But they are wrong! Unfortunately, because Microsoft poorly, and I mean poorly communicated to their users what their intent was with Windows Phone 7, the general “techies”, if you will, were conceived that this was a good attack at Google’s Android, which is a great mobile OS. Windows Phone 7 is aimed at ease of use because of it’s intuitiveness, and great “tile” UI design.  Point is, Microsoft wasn’t aiming their attack at Google or Apple, they led their attacks against feature-phone makers to allow smartphones to consume the whole space.